Atul Group a progressive conglomerate, was founded in the year 1962 under the leadership of Shri R. S. Mittal with a vision of serving society by supplying superior quality products that provide high value for money for customers. From a humble beginning as a small manufacturing set up for manufacture of Diesel Generating Set & Diesel Pumpsets to a spectacular growth is the saga of the Group. Since our inception in the year 1962, the Company in a Span of 23 years has turned into a 12-Industries-Group with continuous multifold growth in its Sales turnover. The Company diversified its core business of Diesel Engine, Gensets, & Pump Sets to manufacturing and supply of Carbon Steel Castings and Alloy Steel Castings for general engineering purposes, PVC Pipes, Hand Pumps, Oxygen Gas, Water Storage Tank, A. C. Pressure Pipe.
Commitment to customer satisfaction is achieved by pursuit of excellence in all aspects with high technical skills, communication and team work. We not only believe in Excellence but also want our Group to be synonymous with it. We have continuously strived to bring in the best technology into our products.
The Group’s vision – “Customers having faith in ATUL products are our most valuable asset. We strive to be reliable partner to our customers, serving through our multi-products network”. Our vision can be achieved by being obsessive with the quality of the products and thus earn the loyalty of the customers.
The Group has a dedicated team for design, manufacture and marketing which ensures impeccable focus and faster response to customer’s needs.
Sanjeev Mittal has got a long 25 yrs. industrial experience. With his creative talents,conscious and sustained efforts he has throughout provided a well managed administration. Gradually with his dynamic and aggressive marketing strategy, Group has made a tremendous growth in business volume and turnover.
Under his discipline administration, Atul Generators Pvt. Ltd. engaged in manufacturing Diesel Engine, Generating Set & Pump Sets, Handpumps, Coolers, Battery Operated Rickshaw and Atul Pumps Pvt. Ltd., a manufacturing unit of PVC & PPR Pipes and Fittings, HDPE Sprinkler Pipes, Column Pipes, Ribbed Casing Pipes have been accredited to the Prestigious ISO:14001 & ISO:9001 Quality System Certifications. Recognized by most of the State & Central Govt. Departments and became a name to reckon with. Currently enjoying major market share and growing rapidly.
As the CEO. Nikunj Mittal leads the management of critical organisational functions such as corporate strategy, international growth opportunities and people development . He provides overall direction to the Board and the management team in achieving aggressive corporate objectives .
He is authorised to make new product introduction and development along with setting up of new plants and manufacturing facilities for the group. His marketing strategies proved to high ‘ fundamental for transforming Atul from a family brand to a globally recognised electricals and consumer durable company.